Who We Are & What We Hope to Achieve
The Winnipeg River Tourism Corridor is a regional tourism and economic development initiative rooted in collaboration, community pride, and a shared belief in the potential of this remarkable river system. Our work is guided by a simple but powerful idea: that the Winnipeg River and the communities along its banks have stories, experiences, and opportunities worth sharing with visitors near and far.
The Winnipeg River Tourism Corridor Committee defines its core purpose through a mandate to “showcase the welcoming communities along the Winnipeg River and the opportunities for adventure for visitors and friends, near and far,” says Greg Short, Chair, Winnipeg River Tourism Corridor Committee and Councillor, Town of Lac du Bonnet.
Our committee is made up of local representatives, local business owners, and local organizations who bring on-the-ground knowledge, lived experience, and a shared passion for the region. Our committee works collaboratively to raise the profile of the incredible people and places in the region, increase visitation, foster opportunities for education and reconciliation, and advance business development and investment throughout the corridor. At its heart, this project is about strengthening our communities while inviting others to experience what makes them special.
A River Worth Exploring
Located on the eastern side of Manitoba, the Winnipeg River Tourism Corridor stretches from Lake Winnipeg to the Whiteshell. This vast and dynamic river system offers something for everyone—whether you’re an adventurer seeking new routes, a fishing enthusiast drawn to its renowned waters, an outdoor lover exploring trails and shorelines, or a history seeker interested in the stories that have shaped the region. The Winnipeg River is more than a waterway; it is a living connection between communities, cultures, and landscapes.
How It Began
The Winnipeg River Tourism Corridor project began in 2022. The momentum behind the project was built through strong partnerships and local leadership. Diane Dubé, a councillor in the Municipality of Alexander, was instrumental in lobbying council to support the creation of a broader tourism initiative that would promote the Winnipeg River as a destination of choice. Communities including Powerview–Pine Falls, the Town and RM of Lac du Bonnet, and Pinawa were approached to participate, each committing to an annual financial contribution toward operating costs—an important demonstration of shared investment and belief in the project’s value.
Collaboration is at the core of everything we do. The Winnipeg River Tourism Corridor Committee is grateful for the support from the Conseil de développement économique des municipalités bilingues du Manitoba (Economic Development Council of Bilingual Municipalities of Manitoba), Community Futures Winnipeg River, Travel Manitoba and Eastman Tourism, who have all helped move this initiative forward. Together with our municipal partners, businesses, organizations, and residents, we are building a foundation that supports sustainable tourism growth and long-term economic development.
As we continue to grow, the Winnipeg River Tourism Corridor remains committed to telling authentic stories, supporting our communities, and inviting visitors to discover a river system that truly is worth exploring.
We’re proud of where we’ve come from—and excited about where the river will take us next.
To learn more about Winnipeg River Tourism Corridor or to get involved, please visit winnipegrivertourismcorridor.ca or email us at info@winnipegrivertourismcorridor.ca.
You can find us on social media at: Winnipeg River Tourism Corridor on Facebook and @winnipegrivertourism on Instagram.